Investigating the ’public value’ created by public service media for and with the music industries in Estonia and Finland

The platformization and datafication of music and media service markets have challenged the sustainability and diversity of local music industries. At the same time, media scholars and practitioners are continuously re-negotiating the role of public service media (PSM) organizations in, and the value they should produce to, their host societies in the digital age. Bridging these thematic fields of research, this project identifies, analyses, and conceptualizes the ‘public value’ created by PSM to and with the local music industries in Estonia and Finland. The project will provide a systematic framework for studying, and original empirical accounts of different value dimensions and types generated in the context of music and media economies. Project outcomes will benefit the music-specific programming and collaborative strategies and policies of Estonian Public Broadcasting and Yleisradio, leading to a better coordinated national music industry innovation systems in the two countries.