CoMe Stronger – Elderly men go to the museum

The main purpose of Come Stronger project is to promote elderly men’s well-being and decrease loneliness. The population of Finland and Estonia is ageing. Cultural services are not fully able to respond to the needs of older people. The fact is however, that culture produces well-being and improves health. Men use several cultural services less than women. Men also feel lonely and depressed more often. The project develops new service products directed by museums to elderly men (for example inclusive exhibition, lectures, remote museum activities between Finland and Estonia).